BRANDING
meet our brand
Wordmark
The Name
SARAVIK originates from Santiago Saravia Stasieniuk, a blend of his family heritage. "SARAVI" reflects his father’s Uruguayan roots, while "K" honors his mother’s Polish lineage. SARAVIK goes beyond family names—it's about creating connections and encouraging people to follow their vision.
The Typeface
At SARAVIK , Helvetica is more than just a font—it’s a statement. Known for its clean, modern, and timeless design, Helvetica embodies the elegance and simplicity that defines our brand. Naturally, it’s part of our logo.
The Rectangle
The rectangle in our design represents trust, functionality, and harmony.
SARAVIK represents people who pursue their desires, embrace the unknown, and bring bold ideas to life—transforming the world into a place of endless possibilities.
SARAVIK'S
Monogram
The name 'SARAVIK' carries a significant blend of creativity and family heritage. The original logo featured a single 'S,' symbolizing the brand's name. However, this design felt incomplete and lacked balance. To address this, the logo was refined to incorporate two 'S's—one upright and one inverted—creating a balanced and symmetrical emblem.
This updated design pays tribute to Santiago Saravia Stasieniuk by incorporating the initials of his last names, 'Saravia' and 'Stasieniuk.' The dual 'S' design not only represents the brand's identity but also honors Santiago's family history and legacy. The logo serves as a powerful symbol of unity and the realization of bold visions.
WHY this color
SARAVIK'S COLOR
We struggled to pick the perfect color. We didn’t want to settle for just any random shade that looks cool—we needed a color that truly aligns with our vision. We want to inspire people to dream big and achieve their goals. That’s why we chose BLUE—it represents confidence, intelligence, communication, efficiency, and logic, all qualities that define who we are at Saravik. Blue symbolizes the sky and the sea and is all about open spaces and freedom, which inspires limitless possibilities. Plus, we went with a lighter blue because it adds a fresh, modern feel that perfectly captures our optimistic spirit and encourages everyone to aim high and chase their dreams.
Learn more about our color HERE
MORE STORIES
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